01 / ABOUT THE PLACE
About this place
Set along a shopping street in Edogawa Ward's Matsue district, Boulangerie Ken Matsue-ten fills its counter with approachable everyday staples alongside inventive sweet bakes. A notable draw is the brioche anpan, tightly encasing sweet red bean paste in tender brioche dough. Other tempting treats for tea or a light snack include the pistachio, featuring pistachio cream inside a soft French bread roll, and the Chococro, which tucks soft chocolate into flaky croissant pastry.
The bakery's sandwich loaves also show clear individuality. Alongside the gently sweet Yumegokochi and the crusty French Bread Loaf baked with baguette dough, rotating options reward visits on specific days: the raisin-studded Kagayaku Budo is baked only on Wednesdays, Fridays, and Saturdays, while an An-Shokupan marbled with red bean paste appears on Tuesdays and Thursdays. Those with a sweet tooth will also find raw-dough donuts in flavors like plain, matcha, and rich custard, alongside sugar-dusted or roasted soybean flour agepan.
Doors open at 8:00, though the full breadth of items—including the scheduled specialty loaves—typically lines the shelves closer to midday. A wide range of cashless options, from credit cards and QR code apps to transit IC cards, makes stopping by for daily baking smooth and convenient.
